Financial Services: Introduction to ETFs

Introduction to ETFs: A Beginner’s Guide

“Introduction to ETFs” will help you understand one of the simplest and most powerful investing tools available today — Exchange-Traded Funds (ETFs).

An ETF might sound complicated, but it’s simply a basket of investments — like stocks or bonds — that you can buy and sell just like a single share.

ETFs are used by everyday investors and professionals alike to grow wealth, reduce risk, and diversify portfolios.

In this course, you’ll learn exactly how they work, why they’re popular, and how they are used build an investment foundation.

You don’t need any background in finance. This course was designed for complete beginners — people who may have never bought a stock, opened a brokerage account, or heard terms like “index fund” or “diversification.”

We’ll cover what an ETF is, how it’s constituted and how it compares to other funds and individual stocks.

You’ll learn what “passive investing” really means, and be able to tell whether a fund fits your goals as an individual, business, professional or just an interested party.

By the end, you’ll understand the key principles behind long-term investing and risk management.

This is a practical, plain-language introduction to investing (ETFs in particular) — the same foundational knowledge used by financial planners, fund managers, and everyday investors who grow their wealth steadily and safely over time.

ETF's are used to meet diverse objectives: whether you want to save for retirement, invest a side income, or simply understand what’s happening in your investment account, this introductory course gives you the clarity and confidence to get started.

No jargon. No hype. Just real understanding — one lesson at a time.

Join today and take the first step toward becoming an informed investor. By the time you finish, you’ll not only understand how ETFs work — you’ll know how to use them to start building lasting financial security.

Areas covered by this course include:

• Understand what an ETF (Exchange-Traded Fund) is in plain terms

• Describe how buying one ETF can give exposure to many companies

• Identify what diversification means and why it matters

• Explain what happens when you buy or sell an ETF

• Understand what an index is (like S&P 500, FTSE 100)

• Learn how ETFs can fit into your long-term goals

• Recognize the difference between active and passive investing

• Understand how ETFs are traded just like stocks

• Learn simple steps to start building a diversified portfolio

• Build confidence comparing different types of funds

• Learn how to check if an ETF aligns with your goals

• Feel prepared to start your own investing journey safely

Thank yo for stopping by and look forward to engaging with you.

Best regards,

Baba Oyewole FCCA